Category: Press Release

Apple unveils Apple TV+, the new home for the world’s most creative storytellersApple’s Original Video Subscription Service in the All-New Apple TV App will Give Users Access to Exclusive Original Shows, Movies and DocumentariesCupertino, California — Apple today announced Apple…

Apple introduces Apple Arcade — the world’s first game subscription service for mobile, desktop and the living roomApple Arcade will Feature Brand New, Original Games from Acclaimed Indie Developers, Major Studios and Legendary Creators Hironobu Sakaguchi, Ken Wong and Will WrightCupertino,…

Introducing Apple Card, a new kind of credit card created by AppleBuilt on Simplicity, Transparency and Privacy, and Designed to Help Customers Lead a Healthier Financial LifeCupertino, California — Apple today announced Apple Card, an innovative, new kind of credit…

Apple launches Apple News+, an immersive magazine and news reading experienceSubscribers to Enjoy Personalized, Comprehensive Access to Over 300 Publications Within Apple NewsCupertino, California — Apple today announced Apple News+, a new subscription service that brings together over 300 popular magazines,…

AirPods, the world’s most popular wireless headphones, are getting even betterNew AirPods Are Powered by the New H1 Chip and Feature 50 Percent More Talk Time, Hands-Free “Hey Siri” and the Option of a Wireless Charging CaseCupertino, California — Apple…

Apple teams with media literacy programs in the US and EuropeNew Initiative to Encourage Critical Thinking and Empower Students to be Better InformedCupertino, California — Apple today announced a new initiative in support of leading nonprofit organizations in the US…

iMac gets a 2x performance boostCupertino, California — Apple today updated its iMac line with up to 8-core Intel 9th-generation processors for the first time and powerful Vega graphics options, delivering dramatic increases in both compute and graphics performance. From…

All-new iPad Air and iPad mini deliver dramatic power and capability10.5-Inch iPad Air Offers High-End Features and Performance at a Breakthrough Price7.9-Inch iPad mini Brings Apple Pencil Support, Advanced Retina Display and the A12 Bionic Chip to a Beloved DesignCupertino, California…

Apple to host annual Worldwide Developers Conference June 3-7 in San JoseCupertino, California — Apple today announced it will host its annual Worldwide Developers Conference in San Jose from June 3 through June 7 at the McEnery Convention Center. Now…

Apple releases 13th annual Supplier Responsibility Progress ReportMilestones Achieved in Environmental Protection, Education Initiatives ExpandedCupertino, California — Apple today released its 13th annual Supplier Responsibility Progress Report detailing how the company is expanding educational opportunities and protecting the planet’s resources.…

Apple names Deirdre O’Brien senior vice president of Retail + People Angela Ahrendts Plans April Departure After Five Successful YearsCUPERTINO — Apple today announced that Deirdre O’Brien is taking on new responsibilities for Apple’s retail and online stores in an expanded role as senior vice…

Apple announces new Today at Apple sessionsOver 50 New Sessions Now AvailableCupertino, California — Apple today announced a new Today at Apple release with sessions in three new and expanded formats — Skills, Walks and Labs — which offer hands-on…

App Store caps record-breaking 2018 with blockbuster holiday weekCustomers Spent $1.22B During the 2018 Holiday and Kicked off 2019 With a New Single-Day Record on New Year’s DayCupertino, California — Apple today announced that App Store customers worldwide set new…

Apple to build new campus in Austin and add jobs across the USNew sites in Seattle, San Diego and Culver City, CaliforniaCupertino, California and Austin, Texas — Apple today announced a major expansion of its operations in Austin, including an…

Apple launches app development program to support women entrepreneursNew Entrepreneur Camp Offers Immersive Technology Lab and More for Female App Developers who are Founders and EntrepreneursCupertino, California — Apple today announced the launch of the all-new Entrepreneur Camp, a first-of-its-kind…

Apple Champs-Élysées to open on famed Parisian avenue this SundayParis — Apple today announced its latest retail location, Apple Champs-Élysées, paying tribute to Paris’s rich history and creativity. Housed in a Haussmann-era apartment building, the inner courtyard has been transformed…

Apple opens first store in Thailand SaturdayBangkok — Apple Iconsiam will open Saturday in Bangkok on the shores of the Chao Phraya, welcoming both locals and visitors to experience the best of Apple in Thailand for the first time. The…

New iPad Pro with all-screen design is most advanced, powerful iPad ever11-inch and 12.9-inch Models Feature Liquid Retina Display, Powerful A12X Bionic Chip and Face IDNew York — Apple today introduced the new iPad Pro with all-screen design and next-generation performance,…

All-new MacBook Air takes flightNew York — Apple today introduced an all-new MacBook Air, bringing a stunning 13-inch Retina display, Touch ID, the latest processors and an even more portable design to the world’s most loved notebook. Delivering the all-day battery…