Entergy Arkansas stakeholders donate $581K in ‘21 to keep the lights on
We Power Life is more than just a slogan at Entergy Arkansas, it’s part and parcel of the commitment to keeping the power flowing for the company’s most vulnerable customers through The Power to Care. The program received donations of $581,928 in 2021, which in turn helped more than 1,200 senior citizens and customers with disabilities keep their lights on.
Funded by donations and Entergy shareholders, the program provides emergency bill payment assistance for elderly and disabled customers, who are typically on a fixed income and therefore more greatly impacted by utility costs. Customer contributions to the program are tax-deductible and matched by Entergy shareholders up to $1 million annually, and employee contributions are matched dollar-for-dollar with no cap – doubling the impact.
“Our focus on helping the most vulnerable is rooted in the reality of the communities we serve, because 25% of the three million residential customers across all Entergy service areas live in poverty,” said Liz Brister, manager of low-income customer initiatives and financial assistance.
For more than 20 years, partner agencies have helped Entergy identify and distribute The Power to Care funding to customers in Arkansas, Louisiana, Mississippi and Texas. In 2021, The Power to Care provided $3.1 million in assistance to more than 9,000 customers across the company’s four-state territory.
“Our commitment to our customers in need will never waver,” Brister said, “and 100% of the donations go directly to support the program. Because no one should have to

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