Cboes EDGX Retail Priority enhances execution quality and trading outcomes for individual investors by reducing the time to execution. Retail Priority offers eligible retail-attested orders a unique allocation model that is different than the traditional time-based allocation model used by most U.S. equities exchanges. With Retail Priority, attested retail investors displayed limit orders post at the front of the order queue for the same-priced orders submitted by institutions on Cboe EDGX. In the analysis below, Cboes Execution Consulting Team studies the impact Retail Priority has on attested retail orders and examines how the mechanism benefits investors.

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