The video streaming industry continues to hit new milestones, as CODA recently became the first film produced by a streaming service to win an Academy Award for Best Picture—a significant shift from how streaming began: an online alternative to DVD rentals by mail.

While CODA has been streaming on Apple TV+ since last August, its availability could have been easily overlooked (at least until recently) simply because of how much other content is out there—and more heavily promoted. As detailed in Nielsen’s State of Play report, audiences have more than 817,000 unique program titles1 to choose from across traditional TV and streaming services. That’s up 18% from just over 646,000 at the end of 2019.

While many titles form the bedrock of the traditional TV universe, an increasing amount is being developed for streaming services, and audiences are eating it up. In an average week, U.S. audiences watch almost 170 billion minutes of streaming video content. That’s up from just over 143 billion a year ago2.

In addition to the validation of increased time spent streaming, Americans express overwhelming adoration for their streaming services. Notably, Nielsen’s recent streaming media consumer survey found that only one in 20 respondents have negative feelings about their streaming experiences. Additionally, 93% say they plan to either increase their paid streaming services or make no change to their existing plans over the next year.

In step with shifting consumer behaviors, media companies are increasingly adopting streaming-first mindsets, and the number of available services continues to rise to meet audience

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