SAN FRANCISCO–(BUSINESS WIRE)–
Visa (NYSE: V) today announced that Frank Cooper III will join the company as Chief Marketing Officer (CMO) in May 2022. Mr. Cooper will also serve as a member of the company’s Executive Committee and report to Chairman and Chief Executive Officer (CEO), Al Kelly.
Visa Names Frank Cooper III Global Chief Marketing Officer (Photo: Business Wire)
“Frank is a rare mix of creative brand strategist with strong business acumen and a leader who understands the deeper brand opportunity that comes from leading with purpose,” said Al Kelly, Chairman and CEO, Visa. “We are thrilled to welcome Frank to Visa and for the broad perspective and skillful leadership he will bring to our business and ongoing brand evolution.”
Mr. Cooper will lead the global marketing organization to drive demand for our products, services and solutions. Moreover, he will guide all facets of the brand from amplifying our purpose through campaigns and activations to delivering value with our global sponsorships. Mr. Cooper joins Visa after spending five years at BlackRock as Senior Managing Director and Global CMO.
“The Visa brand is among the world’s most respected and recognizable, and I am truly excited for the opportunity to build on the work that has come before me,” said Mr. Cooper. “The power of a great brand comes from providing outstanding products that make a meaningful difference in people’s lives – and the world-at-large – and I look forward to beginning my new role knowing