VF Corporation’s New Incubator Launches Innovation Competition

VF Venture Foundry invites Entrepreneurs to develop new commercial applications tailored to consumer needs and market opportunities in the apparel industry
DENVER – June 15, 2021 – VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear, and accessories, today announced that its Venture Foundry incubator is launching an Entrepreneur In Residence (EIR) Innovation Challenge to identify and validate high-growth opportunities that furthers VF’s purpose of powering sustainable and active lifestyles for the betterment of people and the planet. To apply and learn more about the EIR Innovation Challenge, please visit: https://bit.ly/2StMWYt.
The EIR Innovation Challenge is looking for smart, creative, and resilient entrepreneurs to help build the future of active and sustainable living by solving the challenges related to:

Overcoming Obstacles to the Outdoors
Preserving Unstructured Play in Nature
Enable Sustainable Movement
Personalizing the Process

U.S. based founders and entrepreneurially minded leaders from diverse backgrounds who have the creativity and curiosity to ignite change and disrupt industries are encouraged to apply.
“We’re excited to invite entrepreneurs into the collaborative environment we’ve built around Venture Foundry,” said Kent Bassett, VP and Head of Venture Foundry. “Venture Platforms along with Venture Foundry was created to help build new, disruptive businesses in high-growth spaces with the ability to rapidly experiment and validate new market opportunities. We want to continue to incubate and invest in new, leading-edge, consumer-led ideas that will serve both our brand portfolio and new markets that we find worthwhile.”
The newly created Entrepreneur-in-Residence role will have access to the resources needed in building an early stage

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