Norwegian Cruise Line, the innovator in global cruise travel with a 53-year history of breaking boundaries, launched its new global brand campaign, “Break Free,” encouraging travelers to look beyond the confines of 2020 and towards a future when they can reconnect with the people and places they have missed most.Encouraging travelers to revive their destination dreams and make them vacation realities, the campaign which is a global effort and which will run across print, digital, radio and television, marks Norwegian’s return to the mass media marketplace since March, when the Company voluntarily suspended all voyages due to the growing concern of the global pandemic. “At Norwegian, we have a history of innovation, and we have always had a fighting spirit,” said Chief Executive Officer Harry Sommer. “Our team has been using this pause to prepare for our comeback, and the creative minds and incredible talent we have in-house truly delivered. Feeling the weight of 2020, our internal team developed a campaign that portrays the all too familiar imagery and rhetoric of 2020 before calling to the traveler in each of us and our collective desire to feel free again. With this new campaign, we hope to reignite travelers’ optimism for the future.”The spots, set to the uplifting lyrics of “I Want to Break Free,” by Rock and Roll Hall of Famer Queen, air domestically in key cities including New York, Los Angeles, Boston, Philadelphia, Miami, and Tampa and Orlando, Fla., as well as internationally in Australia, Latin America, Brazil, Middle East,

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