Partnership to also integrate brands shared focus on women’s empowerment efforts
PURCHASE, NY – March 2, 2020 –Mastercard and Diane von Furstenberg today announced a new partnership focused on enhancing the in-store experience for consumers, as well as delivering intelligent insights to store associates through the integration of technology that provides informed product recommendations, store performance analytics, as well as digital discovery and engagement through QR codes. The effort will also encompass a shared focus on women’s empowerment through both the DVF InCharge platform and the Mastercard Her Ideas Start Something Priceless initiative.
“Connecting is really important, especially if you want to be a brand that stands out to consumers today,” said Diane von Furstenberg. “With this technology, DVF has the unique opportunity to bring our customers on a journey, allowing them access to content that brings them closer to our brand story. We are thrilled to partner with the team at Mastercard to create a truly unique experience within our flagship store.”
Mastercard Technology Empowers Storytelling Behind People & Product
Consumers today want to be immersed in the shopping journey in an innovative manner that provides them value and benefit far beyond the purchase itself. With the integration of Mastercard digital retail technology at DVF, visitors will be taken on a storytelling journey sharing details on the curation of her gallery and the featured women, as well as insights into the products and designs showcased. This includes:
A Picture Says a Thousand Words: Those exploring the in-store art gallery can leverage computer vision technology