The eighth annual Magic of Storytelling campaign kicked off yesterday, during which Disney will celebrate its 75 millionth book donation to First Book, a nonprofit that provides new free and affordable books to educators and organizations serving children in need. The Magic of Storytelling campaign aims to inspire familiesâ€™ imaginations, cultivate a lifelong love of reading in kids and bring new books to underserved communities across the country.
The Magic of Storytelling campaign will come to life across Disneyâ€™s extensive network of broadcast and digital platforms and on MagicOfStorytelling.com. Through March 31, 2020, families and fans can participate in the Magic of Storytelling campaign in one of three ways:
Share a â€œShelfieâ€�: Take a selfie with a favorite book or in front of a bookshelf. For every post to Twitter or Instagram using the hashtag #MagicOfStorytelling, Disney will donate one book to First Book.
Buy a Book: For every book purchased on shopDisney.com,Â Disney will donate one book to First Book.
Place a Bid in First Bookâ€™s Auctions: Legal U.S. residents who are 18 years of age or older can enter First Bookâ€™s Charitybuzz auctions. No purchase is necessary to enter. To learn more and to access the Official Rules and information, visit MagicofStorytelling.com. Disney will donate one book for each auction bid received.
In celebration of the launch of the Magic of Storytelling campaign, Disney and First Book, in cooperation with Albuquerque bookseller Bookworks, hosted a book distribution event at the Native American Community Academy in Albuquerque, New Mexico, featuring Rebecca Roanhorse, New York Times