Norwegian Cruise Line, the innovator in global cruise travel, today announced the ‘Free the Beat’ program, a platform where the music industry’s best songwriters, artists, talent and creators have the freedom to develop curated content for the brand’s first global music library inspired by the world’s most beautiful destinations. As part of the new initiative, the company will team up with leaders in the music industry to curate a portfolio of exclusive content that will be leveraged through multiple guest-facing channels, including on board the 16-ship fleet.  From hosting exclusive songwriter cruises to releasing never-before-heard uncut tracks from world-renowned music powerhouses, such as Family Affair Productions and Warner Chappell Music, this program will deliver the brand’s first global music library.  The music created will also enhance the guest experience by bringing the cruising experience to life with destination-inspired onboard playlists.  Multi-platinum recording artist and songwriter Andy Grammer, whose song ‘Good to be Alive (Hallelujah)’ can be heard in one of Norwegian Cruise Line’s latest advertisements, will host the brand’s first songwriters cruise. Select songwriters will be invited to sail on board the recently revitalized Norwegian Joy on a seven-day voyage to Alaska from Seattle. The goal is to inspire content creation through the world-class experiences available on board and ashore within the destinations they will visit.  “The place that you’re in affects the art that comes out of you,” said Andy Grammer, multi-platinum recording artist and songwriter. “In my career, I’ve been lucky enough to participate in writing trips around the

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