Adobe Named a Leader Among Data Management Platforms by Independent Research Firm

Dateline City:

SAN JOSE, Calif.

Adobe Audience Manager Highest Ranked in Strategy and Market Presence Categories

SAN JOSE, Calif. — Adobe (Nasdaq: ADBE) today announced that Adobe Audience Manager, the company’s data management platform (DMP), part of Adobe Experience Cloud, has been recognized as a Leader in “The Forrester Wave™: Data Management Platforms, Q2 2019” report by Forrester Research, Inc. One of only two Leaders, Adobe Audience Manager received the highest score possible in the device identification, product flexibility, global footprint as well as data management and protection criteria.
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