Maidenform Launches New Magic Slimming Shapewear Collection Introducing LYCRA® FitSense™ Technology in North America

Maidenform is the first U.S. brand to bring the lightweight, targeted
support of LYCRA® FitSense™ technology
to market

WINSTON-SALEM, N.C.–(BUSINESS WIRE)–Mar. 15, 2019–
Maidenform, America’s No. 1 shapewear brand owned by HanesBrands,
in partnership with The LYCRA Company, has introduced the new Magic
Slimming collection. The new shapewear provides innovative
ultra-lightweight fabric, and targeted ultra-firm control powered by
LYCRA® FitSense™ technology.

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To promote the Magic Slimming…

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