Media Alert: Adobe Unveils Customer Experience Management (CXM) Innovations to Accelerate Digital Experience Delivery


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San Jose, Calif.

New Capabilities in Adobe Experience Manager Enhance Content Agility and Personalization for Marketers and IT Professionals

SAN JOSE, Calif. — Feb. 13, 2019 — Adobe (Nasdaq:ADBE) recently surveyed U.S consumers, revealing that 51 percent are more likely to make a purchase and 49 percent are more likely to become loyal to the brand if content is personalized. Brands are under pressure to deliver more personalized content to more channels, faster than ever before. This presents challenges for marketing and IT.


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