From Family to Historic Heroes, Here’s What Inspired Target’s Black History Month Collection

This year, we’re offering our largest and most comprehensive Black History Month assortment yet—designed, developed and curated by Target team members. The collection is an example of Target’s commitment to creating inclusive products and experiences for all of our guests.

“This assortment is a celebration of African American heritage and heroes, both historical and contemporary—from books by visionary authors to special tees to music by groundbreaking artists,” said Tawnya Artisst, product design & development director and member of our African American Business Council (AABC), one of Target’s diversity and inclusion employee resource groups that provided business insights for the collection. 

Featuring more than 100 items, the collection includes apparel for the whole family, music, books, beauty products, décor and more. This is Target’s fourth year offering a Black History Month assortment, and it’s available in 700 stores across the country—more than triple the number of stores from last year—as well as on

“Inclusivity guided this collection,” said Travis McKinley, merchandising director, who led the merchandising teams behind the collection. “We spent a lot of time making sure the assortment reflected our guests and appropriately celebrated African American history. Bringing this collection to life was truly a team effort.”

Team members from across Target—from product design and development to marketing to sourcing to visual merchandising and more—teamed up to bring this year’s collection to life. Each item is developed, designed or handpicked through a collaborative process that leverages the unique and diverse backgrounds of our team members.

Terri Stevens, director of visual merchandising, leads the team who

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