Maybe you’ve been in a Target store recently, or on Target.com, and Girl+Hair or YUNI Beauty products caught your eye.
Can’t blame you. These brands represent just a couple of the results of Target Takeoff, our retail accelerator that brings up-and-coming startups to Minneapolis to learn the ins and outs of mass retail. Another example? Keep an eye out for Oars + Alps arriving in February.
Finding these great new products and services to bring to Target is no small job, and our teams are always on the lookout for interesting brands we know our guests will love. And this week, we’re kicking off the program’s third year with 10 incredible companies that share one common goal—making an impact in the beauty industry, following in the footsteps of last year’s program.
We decided to widen the scope of emerging beauty brand categories. From all-natural skincare to wellness remedies and beauty supplements, the industry is an evolving, innovative space. As the program gets underway at Target HQ this week, these emerging beauty brands will have a chance to work alongside business mentors—including more than 70 Target leaders across the company, and Target Takeoff graduates—to learn how to scale to mass retail.
Following this week, the startups will receive continued support through virtual workshops and mentorship, refining their pitch and products, before returning to Minneapolis to participate in a product showcase on Feb. 28.
It’s just one program of Target’s larger retail accelerator capability, including the METRO Target Retail Accelerator, Certified by Techstars, Target Incubator, which is focused on the next