Apple announces new Today at Apple sessionsOver 50 New Sessions Now AvailableCupertino, California — Apple today announced a new Today at Apple release with sessions in three new and expanded formats — Skills, Walks and Labs — which offer hands-on group sessions focused on photography, video, music, coding, app development, art and design and more. The new sessions are free at every Apple Store worldwide and allow visitors to find the right session for their interests and skill level in order to unlock their creativity, inspire learning and encourage connection.
Since the launch of Today at Apple in 2017, Apple has held over 18,000 free sessions a week attended by millions of participants around the world. This newest release expands on the most popular types of Today at Apple sessions, Walks and Labs, providing visitors even more opportunities to get more out of their products, find inspiration in their community and discover guidance from world-class creators.
“Since the beginning, Today at Apple has been about educating and inspiring the communities we serve. These new sessions are an opportunity to unlock the creative potential in all of our customers,” said Angela Ahrendts, Apple’s senior vice president of Retail. “There is a session for everyone at Today at Apple and we can’t wait to see what you will create.”
Three Today at Apple session formats facilitate learning and creativity:
Skills are meant for those interested in learning new creative techniques to go further with our products, such as making a quick video with the Clips app or