These Target Takeoff Program Grads Are Paving the Way for Natural Protective Haircare

Hair is personal—it’s a part of your identity, and a certain hairstyle can define who you want to be that day, that year or for a lifetime. One question we hear from our guests: Which natural products are best to use on natural hair with protective hairstyles? Because it can often be difficult to find great products on the market that actually work to maintain and grow hair in a variety of styles.

The topic was on our teams’ minds as we kicked off our first Target Takeoff accelerator program back in 2017. The intense five-week retail boot camp at our Minneapolis headquarters is designed to empower and advise entrepreneurs on how to take their brands to the next level. Each year, the program covers different categories, and this first round was focused on natural beauty.After reviewing more than 200 applicants, the Target Takeoff team selected 10 brands to join the program. One of those brands was Girl + Hair, a natural protective haircare line all about empowering women to embrace their natural hair, naturally. It was created by husband-and-wife team Camille and Josef Verovic (pictured above) and inspired by Camille’s own journey to find the right products for her haircare needs.

Target Takeoff – Girl + Hair

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“I wanted something that made it really easy to take care of my hair while in a protective style, and something made with really great ingredients,” Camille says. “I just wasn’t happy with what I was finding.”

Inspired by the clear need in the

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