Norwegian Cruise Line today announced a substantial expansion to the company’s North American sales team, almost doubling the number of business development managers in the field, and increasing the overall sales group by more than 40 percent. Building on Norwegian’s Partners First philosophy, this investment signifies the line‘s committment to having the most engaged, empowered and responsive sales team in the cruise industry in order to promote the long-term success of its valued travel partners.
“With the recent addition of exciting and innovative capacity and significantly more to come, this expansion will allow us to build closer, more effective partnerships with our travel partners across North America,” said Drew Madsen, Norwegian Cruise Line’s president and chief operating officer. “By growing our sales team, we can reach more travel partners. Combine this increased reach with the significant investment we have made in marketing tools, booking automation, training, co-operative marketing dollars and the youngest fleet in the North American cruise industry and we believe we have a winning formula.”
As a part of the expansion, new field sales representatives will be added in regions throughout the United States and Canada, including multiple positions in California, as well as an expanded presence in New York, Texas, and the Midwest and Mid-Atlantic regions of the United States. The Norwegian field sales team will also add a new business development manager position and a director of sales for Canada, joining the four managers already fully dedicated to Canadian travel partners. Sales managers will also be added to

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