As proof of Norwegian’s commitment to putting travel partners first, the company is launching a new national trade advertising campaign that builds on the “Partners First” message, showcases the evolution of the Partners First philosophy, and gives travel partners the opportunity to star as the “face” of the campaign. Once launched this summer, the advertisements will be featured in national trade publications and in digital advertising.
“We have invited our valued travel partners to star in our new trade ad campaign,” said Andy Stuart, Norwegian’s Executive Vice President of Global Sales and Passenger Services. “Agents who participate will receive their own custom ad that can be utilized on their social media sites, online, or in their offices. Some agents will be selected as featured partners in our new national trade ad campaign.”
The exciting campaign builds on the success of the line’s award-winning 2011 trade advertising campaign and again features travel partners as the “heroes” of the advertisements. Details were unveiled at a trade event in Seattle, Washington, to a packed house of more than 60 travel partners and simultaneously broadcast to hundreds of agents via a live webinar. Following the announcement, at the company’s booth at the Cruise World 2012 tradeshow, more than 100 travel agents took the opportunity to have their photo taken for a chance to be one of the agents featured in the new national ads at the company’s booth at the Cruise World 2012 tradeshow.
“Partner feedback on our new campaign and partner events has been overwhelmingly positive,”

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