Norwegian Cruise Line (“Norwegian”) is celebrating the one year anniversary of “Partners First,” the company’s corporate philosophy of putting its travel partners first by unveiling additional investments and initiatives and reaffirming existing efforts as the company continues to strengthen its commitment to the long term success of its valued travel partners.
In 2011, Norwegian committed to long-term travel partner success with a $16 million investment towards new customizable marketing tools with Marketing Headquarters, a complete focus on being easy to do business with, supported by the expansion of Norwegian’s sales team and a commitment to travel partners on direct business. The company also invested an additional $7 million dollars towards streamlining of the booking processes and technology enhancements.
“Our commitment to the travel partner community is stronger than ever,” said Andy Stuart, executive vice president of global sales and passenger services for Norwegian Cruise Line. “Our partners are critical to the ongoing success of our business. We are committed to continued investment that focuses on making sure we are easy to do business with and that ensures the long term health of our travel partners.”
Norwegian will continue to invest in booking technology and infrastructure enhancements with an additional $12.6 million dollar investment to support the travel partner channel. This includes the introduction of technology that will allow Norwegian to introduce “universal reservation agents” in its reservation centers later this year. The company’s new universal reservation agents will operate under the motto “one call does it all,” because they will have the ability

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